Probable Niche

We've identified the niche as multi tools.

multi tools

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as multi tools.

tools, knives, multi, store, leatherman, knife, gear, swiss army, gerber, camping, army knives, tactical, survival, stainless steel, shoes, sale, reviews, outdoor store, outdoor, new's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 07:24 UTC on January 28, 2011. The source was comprised of 50940 characters, of which 45080 are code, leaving an organic character count of 5860. The total word count on the home page is 962. We filtered out 19 numbers, 335 common words, and 18 words shorter than three characters in length, leaving an impact word count of 539. The size of the lexicon (number of unique words) is only 287. We extracted twelve top keywords, leaving 4.18% above the threshold. The number of phrases above the threshold was eighteen.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
multi tools167.30%
river knife62.73%
leatherman multi52.28%
gerber tools52.28%
columbia river52.28%
gerber multi 41.82%
tool warehouse31.36%
suggested retail31.36%
sog tools 31.36%
multi plier31.36%
crkt multi 31.36%
wide selection20.91%
sog multitool 20.91%
product categories20.91%
lil guppie 20.91%
just toys 20.91%
eod series 20.91%
come check20.91%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. tools
  2. multi
  3. tool warehouse


Source Character Count 50940
Code Character Count 45080
Organic Character Count 5860
Filtered Numbers 19
Filtered Words (Common) 335
Filtered Words (Short) 18
Total Word Count 962
Impact Paragraph Count 903
Impact Word Count 539
Impact Lexicon Size 287


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